Relating brand confusion to ad similarities and brand strengths through image data analysis and classification (Q2418353)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Relating brand confusion to ad similarities and brand strengths through image data analysis and classification |
scientific article |
Statements
Relating brand confusion to ad similarities and brand strengths through image data analysis and classification (English)
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3 June 2019
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brand confusion
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confusion experiment
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image data analysis and classification
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multinomial logit model
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two-mode hierarchical cluster analysis
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