Deterministic and stochastic optimization of a dynamic advertising model (Q4742674)

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scientific article; zbMATH DE number 3797650
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Deterministic and stochastic optimization of a dynamic advertising model
scientific article; zbMATH DE number 3797650

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    Deterministic and stochastic optimization of a dynamic advertising model (English)
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    1983
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    optimal advertising models
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    Widle-Wolfe dynamic advertising model
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