Some game theoretic marketing attribution models (Q2095952)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Some game theoretic marketing attribution models |
scientific article |
Statements
Some game theoretic marketing attribution models (English)
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15 November 2022
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cooperative game theory
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marketing
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multi-channel attribution
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Shapley value
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bankruptcy problems
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constrained equal-losses rule
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