Some game theoretic marketing attribution models (Q2095952)
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scientific article; zbMATH DE number 7617111
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
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| English | Some game theoretic marketing attribution models |
scientific article; zbMATH DE number 7617111 |
Statements
Some game theoretic marketing attribution models (English)
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15 November 2022
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cooperative game theory
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marketing
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multi-channel attribution
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Shapley value
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bankruptcy problems
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constrained equal-losses rule
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0.87634814
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0.8444037
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0.83942175
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0.83380544
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0.8328886
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0.8311052
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0.8276078
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0.8274682
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