Dynamic advertising under vertical product differentiation (Q597171)

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Dynamic advertising under vertical product differentiation
scientific article

    Statements

    title
    Dynamic advertising under vertical product differentiation (English)
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    author
    Sumit K. Garg
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    publication date
    6 August 2004
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    zbMATH Keywords
    Advertising
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    product quality
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    differential games
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    optimal control
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    Identifiers

    zbMATH DE Number
    2082533
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