Advertisement allocation for generalized second-pricing schemes (Q614045)

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Advertisement allocation for generalized second-pricing schemes
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    title
    Advertisement allocation for generalized second-pricing schemes (English)
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    author
    Ashish Goel
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    Mohammad Mahdian
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    Hamid Nazerzadeh
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    Amin Saberi
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    publication date
    23 December 2010
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    Mathematics Subject Classification ID
    90B60
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    68W27
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    68M11
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    91B26
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    zbMATH DE Number
    5829364
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    zbMATH Keywords
    sponsored search
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    generalized second-pricing scheme
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    throttling policies
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    greedy algorithms
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