Issues and advances in product positioning models in marketing research (Q922335)

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Issues and advances in product positioning models in marketing research
scientific article

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    title
    Issues and advances in product positioning models in marketing research (English)
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    author
    R. G. Javalgi
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    Dennis H. Gensch
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    publication date
    1988
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    Identifiers

    zbMATH DE Number
    4167981
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