Advertising channel selection in a segmented market (Q2507927)

From MaRDI portal
Revision as of 08:24, 5 March 2024 by Import240304020342 (talk | contribs) (Set profile property.)
scientific article
Language Label Description Also known as
English
Advertising channel selection in a segmented market
scientific article

    Statements

    title
    Advertising channel selection in a segmented market (English)
    0 references
    author
    Luca Grosset
    0 references
    Bruno Viscolani
    0 references
    Alessandra Buratto
    0 references
    published in
    Automatica
    0 references
    publication date
    5 October 2006
    0 references
    zbMATH DE Number
    5060789
    0 references
    zbMATH Keywords
    optimal control
    0 references
    marketing
    0 references
    advertising
    0 references
    market segmentation
    0 references
     
    Retrieved from "https://portal.mardi4nfdi.de/w/index.php?title=Item:Q2507927&oldid=27008001"
    Powered by MediaWiki