Competitive One-to-One Promotions (Q3114806)

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Competitive One-to-One Promotions
scientific article

    Statements

    title
    Competitive One-to-One Promotions (English)
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    author
    Greg Shaffer
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    Z. John Zhang
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    publication date
    19 February 2012
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    zbMATH Keywords
    database marketing
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    game theory
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    strategy price discrimination
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    Identifiers

    zbMATH DE Number
    6007442
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