The Effects of Brand Loyalty on Competitive Price Promotional Strategies (Q3478259)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | The Effects of Brand Loyalty on Competitive Price Promotional Strategies |
scientific article |
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The Effects of Brand Loyalty on Competitive Price Promotional Strategies (English)
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1990
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marketing
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competitive strategy
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brand loyalty
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optimal price promotional strategies
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competitive setting
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unique perfect equilibrium
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finitely repeated game
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