Purchase Channel Decision Based on Prospect Theory in the Context of Showrooming (Q5152991)
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scientific article; zbMATH DE number 7402439
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Purchase Channel Decision Based on Prospect Theory in the Context of Showrooming |
scientific article; zbMATH DE number 7402439 |
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Purchase Channel Decision Based on Prospect Theory in the Context of Showrooming (English)
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28 September 2021
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purchase channel decision
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showrooming
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prospect theory
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