Purchase channel decision based on prospect theory in the context of showrooming

DOI10.1007/978-981-16-1380-7_3MaRDI QIDQ5152991zbMATH OpenOpenAlexFDO

Authors Xiang Xu, Xiao Zhang, Fangfang Meng, Yan Zhang

Publication date 28 September 2021

Published in Proceedings of the Eighth International Forum on Decision Sciences (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/978-981-16-1380-7_3

zbMATH Keywords

prospect theoryshowroomingpurchase channel decision

Mathematics Subject Classification ID

Utility theory (91B16) Consumer behavior, demand theory (91B42)

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Cites work

• Advances in prospect theory: cumulative representation of uncertainty
• Prospect Theory: An Analysis of Decision under Risk

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