scientific article; zbMATH DE number 5583434

MaRDI QIDQ5318898zbMATH OpenFDO

Authors Chong Wang, Yijun Li

Publication date 22 July 2009

zbMATH Keywords

assigned utilitybehavior patternnetwork consumerutility theory

Mathematics Subject Classification ID

Utility theory (91B16) Consumer behavior, demand theory (91B42)

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(7)

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• House selection via the Internet by considering homebuyers' risk attitudes with S-shaped utility functions
• On-line consumer brand choice behavior based on discrete choice model
• Computer consumer behavior modeling: multicriteria model for choosing ionizers
• Purchase channel decision based on prospect theory in the context of showrooming
• Factors of consumer online purchasing decisions

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