A flexible brand choice model based on neural net methodology (Q1871647)

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scientific article
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A flexible brand choice model based on neural net methodology
scientific article

    Statements

    title
    A flexible brand choice model based on neural net methodology (English)
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    author
    Harald Hruschka
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    Werner Fettes
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    Markus Probst
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    Christian Mies
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    published in
    OR Spectrum
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    publication date
    4 May 2003
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    zbMATH Keywords
    brand choice model
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    neural net methodology
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    Identifiers

    Mathematics Subject Classification ID
    90B60
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    91B60
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    90C90
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    zbMATH DE Number
    1903682
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    OpenAlex ID
    W2060458039
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