Optimal Bundle Pricing (Q3471794)

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Optimal Bundle Pricing
scientific article

    Statements

    title
    Optimal Bundle Pricing (English)
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    author
    Ward Hanson
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    R. Kipp Martin
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    publication date
    1990
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    zbMATH Keywords
    marketing
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    Bundle pricing
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    disjunctive program
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    mixed integer linear program
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    Computational testing
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    Identifiers

    DOI
    10.1287/mnsc.36.2.155
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    Mathematics Subject Classification ID
    91B24
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    90B99
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    90C11
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    90C90
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    zbMATH DE Number
    4139433
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    OpenAlex ID
    W1970538402
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