Optimal Bundle Pricing

DOI10.1287/mnsc.36.2.155zbMath0695.90010OpenAlexW1970538402MaRDI QIDQ3471794

Ward Hanson, R. Kipp Martin

Publication date: 1990

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.36.2.155

zbMATH Keywords

marketingmixed integer linear programdisjunctive programBundle pricingComputational testing

Mathematics Subject Classification ID

Applications of mathematical programming (90C90) Mixed integer programming (90C11) Microeconomic theory (price theory and economic markets) (91B24) Operations research and management science (90B99)

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