Optimal Design on Customized Bundling Strategy of Information Goods for Customers with Two-Dimensional Heterogeneity

DOI10.1142/S0217595917500075zbMATH Open1372.90060OpenAlexW2595716913MaRDI QIDQ4978464FDOQ4978464

Authors: Xiaoxiao Luo, Minqiang Li, Nan Feng, Fuzan Chen 

Publication date: 10 August 2017

Published in: Asia-Pacific Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1142/s0217595917500075

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zbMATH Keywords

customer heterogeneityinformation goodscustomized bundling strategy

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Microeconomic theory (price theory and economic markets) (91B24)

Cites Work

• Optimal Bundling Strategies Under Heavy-Tailed Valuations
• Bundling with customer self-selection: a simple approach to bundling low-marginal-cost goods
• Bundling information goods: pricing, profits, and efficiency
• Optimal Bundle Pricing
• Customized Bundle Pricing for Information Goods: A Nonlinear Mixed-Integer Programming Approach
• Optimal bundling of technological products with network externality
• Product design strategy with commonality by considering customer-choice behavior in supply chain
• Optimal remanufacturing and pricing strategies under name-your-own-price auctions and stochastic demand

Cited In (3)

• Customized Bundle Pricing for Information Goods: A Nonlinear Mixed-Integer Programming Approach
• Pricing strategies of unbundling and mixed-bundling in a two-sided market under stochastic demand
• Bundling with customer self-selection: a simple approach to bundling low-marginal-cost goods

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