Optimal advertising pulsation policies: a dynamic programming approach (Q4658514)
From MaRDI portal
 | This is the item page for this Wikibase entity, intended for internal use and editing purposes. Please use this page instead for the normal view: Optimal advertising pulsation policies: a dynamic programming approach |
scientific article; zbMATH DE number 2146775
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimal advertising pulsation policies: a dynamic programming approach |
scientific article; zbMATH DE number 2146775 |
Statements
Optimal advertising pulsation policies: a dynamic programming approach (English)
0 references
16 March 2005
0 references
advertising
0 references
dynamic programming
0 references
marketing
0 references
optimisation
0 references
