When to introduce an online channel, and offer money back guarantees and personalized pricing? (Q1752845)
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scientific article
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English | When to introduce an online channel, and offer money back guarantees and personalized pricing? |
scientific article |
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When to introduce an online channel, and offer money back guarantees and personalized pricing? (English)
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24 May 2018
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dual-channel
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uniform pricing
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personalized pricing
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customer returns policy
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