Competitive Targeted Advertising Over Networks (Q2830754)

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Competitive Targeted Advertising Over Networks
scientific article

    Statements

    title
    Competitive Targeted Advertising Over Networks (English)
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    author
    Kostas Bimpikis
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    Asuman Ozdaglar
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    Ercan Yildiz
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    publication date
    31 October 2016
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    zbMATH Keywords
    social networks
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    competition
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    targeted advertising
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    targeting
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    Identifiers

    Mathematics Subject Classification ID
    90B60
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    91B42
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    91D30
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    91A80
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    zbMATH DE Number
    6645896
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    OpenAlex ID
    W2265908166
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