Efficiency, effectiveness and productivity of marketing in services (Q2572838)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Efficiency, effectiveness and productivity of marketing in services |
scientific article |
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Efficiency, effectiveness and productivity of marketing in services (English)
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4 November 2005
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Marketing
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Productivity
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Efficiency
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Effectiveness
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Data envelopment analysis
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Services
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