Efficiency, effectiveness and productivity of marketing in services
From MaRDI portal
Publication:2572838
DOI10.1016/j.ejor.2004.04.050zbMath1079.90571OpenAlexW2015122548MaRDI QIDQ2572838
Hean Tat Keh, Singfat Chu, Jiye Xu
Publication date: 4 November 2005
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2004.04.050
Management decision making, including multiple objectives (90B50) Production models (90B30) Marketing, advertising (90B60)
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