Optimal advertising strategies with age-structured goodwill (Q376718)

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Optimal advertising strategies with age-structured goodwill
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    title
    Optimal advertising strategies with age-structured goodwill (English)
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    author
    Silvia Faggian
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    Luca Grosset
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    publication date
    19 November 2013
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    zbMATH DE Number
    6229215
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    zbMATH Keywords
    optimal advertising
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    dynamic programming
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    vintage capital
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    OpenAlex ID
    W1973528905
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