Note. Optimal Promotion Strategies: A Demand-Sided Characterization (Q4367210)

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scientific article; zbMATH DE number 1091501
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English
Note. Optimal Promotion Strategies: A Demand-Sided Characterization
scientific article; zbMATH DE number 1091501

    Statements

    title
    Note. Optimal Promotion Strategies: A Demand-Sided Characterization (English)
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    author
    Duncan Simester
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    publication date
    11 June 1998
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    zbMATH Keywords
    retail promotion
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    Identifiers

    DOI
    10.1287/mnsc.43.2.251
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    zbMATH DE Number
    1091501
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    OpenAlex ID
    W1963805484
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