A model for the marketing of a seasonal product with different goodwills for consumer and retailer (Q4812276)

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scientific article; zbMATH DE number 2097521
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A model for the marketing of a seasonal product with different goodwills for consumer and retailer
scientific article; zbMATH DE number 2097521

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    A model for the marketing of a seasonal product with different goodwills for consumer and retailer (English)
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    7 September 2004
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    marketing
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    production
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    nonlinear programming
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