Satisfaction Benchmarking and Customer Classification: An Application to the Branches of a Banking Organization (Q4806833)
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scientific article; zbMATH DE number 1911024
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Satisfaction Benchmarking and Customer Classification: An Application to the Branches of a Banking Organization |
scientific article; zbMATH DE number 1911024 |
Statements
Satisfaction Benchmarking and Customer Classification: An Application to the Branches of a Banking Organization (English)
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14 May 2003
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costomer satisfaction
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MUSA method
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customer classification
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multi-criteria analysis
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