Satisfaction Benchmarking and Customer Classification: An Application to the Branches of a Banking Organization

DOI10.1111/1475-3995.00376zbMath1031.90502OpenAlexW2080073803MaRDI QIDQ4806833

Evangelos Grigoroudis, Yannis Politis, Yiannis Siskos

Publication date: 14 May 2003

Published in: International Transactions in Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1111/1475-3995.00376

zbMATH Keywords

multi-criteria analysisMUSA methodcustomer classificationcostomer satisfaction

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Case-oriented studies in operations research (90B90)

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