Coordination of advertising in supply chain management with cooperating manufacturer and retailers (Q4909096)
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scientific article; zbMATH DE number 6143476
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Coordination of advertising in supply chain management with cooperating manufacturer and retailers |
scientific article; zbMATH DE number 6143476 |
Statements
Coordination of advertising in supply chain management with cooperating manufacturer and retailers (English)
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12 March 2013
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supply chain management
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co-op advertising
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game theory
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cooperative games
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Nash equilibrium
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