Hybrid subgames and copycat games in a pulsing model of advertising competition (Q3154385)

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English
Hybrid subgames and copycat games in a pulsing model of advertising competition
scientific article

    Statements

    title
    Hybrid subgames and copycat games in a pulsing model of advertising competition (English)
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    author
    Hani Ibrahim Mesak
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    James A. Calloway
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    publication date
    13 January 2005
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    zbMATH Keywords
    advertising
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    game theory
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    marketing
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    Identifiers

    zbMATH DE Number
    2127443
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    OpenAlex ID
    W2041198689
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