New product introduction : determining optimal advertising policies (Q3156717)

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scientific article
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New product introduction : determining optimal advertising policies
scientific article

    Statements

    title
    New product introduction : determining optimal advertising policies (English)
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    author
    Bruno Viscolani
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    publication date
    11 January 2005
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    Identifiers

    zbMATH DE Number
    2125865
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    OpenAlex ID
    W2016413588
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