Changing market conditions and advertising strategies: theory and evidence (Q3157640)

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scientific article
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English
Changing market conditions and advertising strategies: theory and evidence
scientific article

    Statements

    title
    Changing market conditions and advertising strategies: theory and evidence (English)
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    author
    Hani Ibrahim Mesak
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    A. F. Darrat
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    publication date
    19 January 2005
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    zbMATH Keywords
    advertising
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    econometrics
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    game theory
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    marketing
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    Identifiers

    zbMATH DE Number
    2129997
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    OpenAlex ID
    W2034681158
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