Value of Targeting (Q2938658)

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Value of Targeting
scientific article

    Statements

    title
    Value of Targeting (English)
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    author
    Kshipra Bhawalkar
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    Patrick Hummel
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    Sergei Vassilvitskii
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    publication date
    14 January 2015
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    zbMATH Keywords
    advertisers
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    value of targeting data
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    game theoretic setting
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    Identifiers

    zbMATH DE Number
    6386719
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    OpenAlex ID
    W31559641
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    arXiv ID
    1407.3338
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