Comparative performance of the FSCL neural net and \(K\)-means algorithm for market segmentation (Q1268170)

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Comparative performance of the FSCL neural net and \(K\)-means algorithm for market segmentation
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    Comparative performance of the FSCL neural net and \(K\)-means algorithm for market segmentation (English)
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    25 May 1999
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    brand choice
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    neural networks
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    market segmentation
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    \(K\)-means clustering
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    cluster analysis
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