Brand positioning under lexicographic choice rules (Q1806633)
From MaRDI portal
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Brand positioning under lexicographic choice rules |
scientific article |
Statements
Brand positioning under lexicographic choice rules (English)
0 references
4 April 2000
0 references
single-variable mathematical programming
0 references
competitive location model
0 references
Stackelberg solution
0 references
brand positioning
0 references
Nash equilibria
0 references
