Efficiency, effectiveness and productivity of marketing in services (Q2572838)

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Efficiency, effectiveness and productivity of marketing in services
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    title
    Efficiency, effectiveness and productivity of marketing in services (English)
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    author
    Hean Tat Keh
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    Singfat Chu
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    Jiye Xu
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    publication date
    4 November 2005
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    Mathematics Subject Classification ID
    90B60
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    90B30
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    90B50
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    zbMATH DE Number
    2223354
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    zbMATH Keywords
    Marketing
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    Productivity
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    Efficiency
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    Effectiveness
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    Data envelopment analysis
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    Services
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    OpenAlex ID
    W2015122548
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