Network-based marketing: identifying likely adopters via consumer networks (Q2381789)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Network-based marketing: identifying likely adopters via consumer networks |
scientific article |
Statements
Network-based marketing: identifying likely adopters via consumer networks (English)
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18 September 2007
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viral marketing
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word of mouth
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targeted marketing
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network analysis
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classification
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statistical relational learning
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