Network-based marketing: identifying likely adopters via consumer networks
From MaRDI portal
Publication:2381789
DOI10.1214/088342306000000222zbMath1426.62374arXivmath/0606278OpenAlexW3099386891MaRDI QIDQ2381789
Foster Provost, Shawndra Hill, Chris T. Volinsky
Publication date: 18 September 2007
Published in: Statistical Science (Search for Journal in Brave)
Full work available at URL: https://arxiv.org/abs/math/0606278
classificationnetwork analysisviral marketingstatistical relational learningword of mouthtargeted marketing
Related Items (19)
Individual-level social influence identification in social media: a learning-simulation coordinated method ⋮ Behavior-aware user response modeling in social media: learning from diverse heterogeneous data ⋮ Identifying risk-averse low-diameter clusters in graphs with stochastic vertex weights ⋮ Discount pricing in word-of-mouth marketing: an optimal control approach ⋮ Discovering the influential users oriented to viral marketing based on online social networks ⋮ On the 2-Club Polytope of Graphs ⋮ A discount strategy in word-of-mouth marketing ⋮ Optimal Dynamic Product Development and Launch for a Network of Customers ⋮ Large-scale group decision making model based on social network analysis: trust relationship-based conflict detection and elimination ⋮ Can a corporate network and news sentiment improve portfolio optimization using the Black–Litterman model? ⋮ Prediction and identification of physical systems by means of physically-guided neural networks with meaningful internal layers ⋮ Editors' foreword ⋮ A multiscale data-driven approach for bone tissue biomechanics ⋮ Word-of-mouth and estimating demand based on network structure and epidemic models ⋮ IMPROVING PURCHASING BEHAVIOR PREDICTIONS BY DATA AUGMENTATION WITH SITUATIONAL VARIABLES ⋮ A bias/variance decomposition for models using collective inference ⋮ Structural Search and Optimization in Social Networks ⋮ A new reliability-based data-driven approach for noisy experimental data with physical constraints ⋮ Conformity and influence
Uses Software
Cites Work
- Unnamed Item
- Unnamed Item
- Unnamed Item
- Unnamed Item
- A rule-learning program in high energy physics event classification
- A New Product Growth for Model Consumer Durables
- Authoritative sources in a hyperlinked environment
- Introduction Strategy for New Products with Positive and Negative Word-of-Mouth
- A STUDY OF A COMPETITIVE BASS MODEL WHICH TAKES INTO ACCOUNT COMPETITION AMONG FIRMS
- Latent Space Approaches to Social Network Analysis
- 10.1162/jmlr.2003.3.4-5.679
- Collaborative filtering: special case in predictive analysis
This page was built for publication: Network-based marketing: identifying likely adopters via consumer networks
