Considering endogeneity for optimal catalog allocation in direct marketing (Q976429)

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Considering endogeneity for optimal catalog allocation in direct marketing
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    Statements

    title
    Considering endogeneity for optimal catalog allocation in direct marketing (English)
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    author
    Harald Hruschka
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    publication date
    11 June 2010
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    zbMATH Keywords
    (D) marketing
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    direct marketing
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    endogeneity
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    hierarchical Bayesian modeling
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    Identifiers

    zbMATH DE Number
    5720386
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    OpenAlex ID
    W2046767024
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