Effectiveness of retail joint promotions under different channel structures (Q541739)

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Effectiveness of retail joint promotions under different channel structures
scientific article

    Statements

    title
    Effectiveness of retail joint promotions under different channel structures (English)
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    author
    Salma Karray
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    publication date
    7 June 2011
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    zbMATH Keywords
    marketing
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    game theory
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    supply chain management
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    retailing
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    Identifiers

    zbMATH DE Number
    5905063
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    OpenAlex ID
    W2094854597
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