Strategic upfront marketing channel integration as an entry barrier (Q1926811)

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Strategic upfront marketing channel integration as an entry barrier
scientific article

    Statements

    title
    Strategic upfront marketing channel integration as an entry barrier (English)
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    author
    Kenji Matsui
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    publication date
    29 December 2012
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    zbMATH Keywords
    marketing
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    channels of distribution
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    vertical integration
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    entry barrier
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    game theory
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    Identifiers

    Mathematics Subject Classification ID
    90B60
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    91A80
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    91A10
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    zbMATH DE Number
    6119416
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    OpenAlex ID
    W2066560278
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