Antagonistic and bargaining games in optimal marketing decisions (Q4928894)

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scientific article; zbMATH DE number 6176863
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Antagonistic and bargaining games in optimal marketing decisions
scientific article; zbMATH DE number 6176863

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    Antagonistic and bargaining games in optimal marketing decisions (English)
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    19 June 2013
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    antagonistic game with or without information
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    Nash bargaining model
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    marketing
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    bi-matrix games
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