Antagonistic and bargaining games in optimal marketing decisions

DOI10.1080/00207390600819086zbMATH Open1264.97011OpenAlexW2052091046MaRDI QIDQ4928894FDOQ4928894

Authors: Stan Lipovetsky 

Publication date: 19 June 2013

Published in: International Journal of Mathematical Education in Science and Technology (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1080/00207390600819086

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zbMATH Keywords

marketingbi-matrix gamesNash bargaining modelantagonistic game with or without information

Mathematics Subject Classification ID

Cooperative games (91A12) Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60) Operations research, economics (aspects of mathematics education) (97M40)

Cites Work

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• Game theoretic models for climate change negotiations
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• Analysis of regression in game theory approach
• Game theoretic analysis of a distribution system with customer market search
• Thurstone scaling via binary response regression
• NEWTONIAN MECHANICS AND NASH PLAY
• QUANTUM COMPUTER: AN APPLIANCE FOR PLAYING MARKET GAMES

Cited In (4)

• The research of the marketing channel conflict based on the analysis of the game theory
• Game-theory models in the allocation of advertising expenditures
• Application of game theory to international market
• Some game theoretic marketing attribution models

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