Antagonistic and bargaining games in optimal marketing decisions

DOI10.1080/00207390600819086MaRDI QIDQ4928894zbMATH OpenOpenAlexFDO

Authors Stan Lipovetsky

Publication date 19 June 2013

Published in International Journal of Mathematical Education in Science and Technology (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1080/00207390600819086

zbMATH Keywords

marketingbi-matrix gamesNash bargaining modelantagonistic game with or without information

Mathematics Subject Classification ID

Cooperative games (91A12) Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60) Operations research, economics (aspects of mathematics education) (97M40)

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Cites work

• scientific article; zbMATH DE number 3887472 (Why is no real title available?)
• scientific article; zbMATH DE number 5543872 (Why is no real title available?)
• ADVERTISING IN A COMPETITIVE PRODUCT LINE
• An Application of the Shapley Value to Fair Division with Money
• Analysis of regression in game theory approach
• Customer satisfaction analysis: identification of key drivers.
• Equilibrium Concepts for Social Interaction Models
• Game theoretic analysis of a distribution system with customer market search
• Game theoretic models for climate change negotiations
• NEWTONIAN MECHANICS AND NASH PLAY
• Non-cooperative games
• Potential, Value, and Consistency
• QUANTUM COMPUTER: AN APPLIANCE FOR PLAYING MARKET GAMES
• The Shapley Value as a von Neumann-Morgenstern Utility
• The bargaining problem
• Thurstone scaling via binary response regression
• Two-Person Cooperative Games

Cited in

(4)

• The research of the marketing channel conflict based on the analysis of the game theory
• Game-theory models in the allocation of advertising expenditures
• Application of game theory to international market
• Some game theoretic marketing attribution models

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