Robust optimization for spread quality and shortfall in guaranteed targeted display advertising planning (Q6065612)

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scientific article; zbMATH DE number 7765531
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English
Robust optimization for spread quality and shortfall in guaranteed targeted display advertising planning
scientific article; zbMATH DE number 7765531

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    Robust optimization for spread quality and shortfall in guaranteed targeted display advertising planning (English)
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    15 November 2023
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    advertisement
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    display advertising
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    allocation
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    heuristics
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    distributionally robust
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