Robust optimization for spread quality and shortfall in guaranteed targeted display advertising planning (Q6065612)
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scientific article; zbMATH DE number 7765531
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| English | Robust optimization for spread quality and shortfall in guaranteed targeted display advertising planning |
scientific article; zbMATH DE number 7765531 |
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Robust optimization for spread quality and shortfall in guaranteed targeted display advertising planning (English)
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15 November 2023
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advertisement
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display advertising
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allocation
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heuristics
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distributionally robust
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