Planning Online Advertising Using Gini Indices (Q5129191)
From MaRDI portal
scientific article; zbMATH DE number 7266006
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Planning Online Advertising Using Gini Indices |
scientific article; zbMATH DE number 7266006 |
Statements
Planning Online Advertising Using Gini Indices (English)
0 references
26 October 2020
0 references
online advertising
0 references
Gini index
0 references
Lorenz curve
0 references
decomposition method
0 references
spreading impressions
0 references
