Business analytics: online promotion with gift rewards (Q2196111)

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scientific article
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English
Business analytics: online promotion with gift rewards
scientific article

    Statements

    title
    Business analytics: online promotion with gift rewards (English)
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    author
    Huan Yu
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    Yugang Yu
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    Jie Liu
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    Feng Yang
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    Jie Wu
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    Y. Shi
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    publication date
    28 August 2020
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    zbMATH Keywords
    gift rewards
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    online promotion-robust inventory management
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    analytics
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    Identifiers

    zbMATH DE Number
    7241469
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    OpenAlex ID
    W2931016148
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