Brand choice model selection based on consumers' multicriteria preferences and experts' knowledge (Q1569908)

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Brand choice model selection based on consumers' multicriteria preferences and experts' knowledge
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    Brand choice model selection based on consumers' multicriteria preferences and experts' knowledge (English)
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    20 September 2000
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    multicriteria analysis
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    brand choice models
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    utility theory
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    knowledge base development
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    decision aid
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    marketing science
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