A perceptual mapping procedure for analysis of proximity data to determine common and unique product-market structures (Q1806807)
From MaRDI portal
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A perceptual mapping procedure for analysis of proximity data to determine common and unique product-market structures |
scientific article |
Statements
A perceptual mapping procedure for analysis of proximity data to determine common and unique product-market structures (English)
0 references
8 November 1999
0 references
product differentiation
0 references
product uniqueness
0 references
brand image
0 references
three-way data
0 references
multidimensional scaling
0 references
proximities
0 references
