How do loyalty programs affect goodwill? An optimal control approach (Q2336063)

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scientific article
Language Label Description Also known as
English
How do loyalty programs affect goodwill? An optimal control approach
scientific article

    Statements

    title
    How do loyalty programs affect goodwill? An optimal control approach (English)
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    author
    Mariusz Górajski
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    Dominika Machowska
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    published in
    4OR
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    publication date
    18 November 2019
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    zbMATH Keywords
    loyalty program
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    goodwill
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    advertising efforts
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    optimal control
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    Identifiers

    Mathematics Subject Classification ID
    49J20
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    90B60
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    91B60
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    zbMATH DE Number
    7131222
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    OpenAlex ID
    W2894905973
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    Wikidata QID
    Q129134474
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