Revealing doctors' prescribing choice dimensions with multivariate tools: a perceptual mapping approach (Q1038355)

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Revealing doctors' prescribing choice dimensions with multivariate tools: a perceptual mapping approach
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    Revealing doctors' prescribing choice dimensions with multivariate tools: a perceptual mapping approach (English)
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    17 November 2009
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    marketing
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    ethical pharmaceutical products
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    prescribing behaviour
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    multivariate statistical analysis
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    perceptual mapping
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